Jeremy Claud

I create stories.
I build brands.

︎︎︎

I am Trash

Etat Libre d’Orange

The most wanted scent made from the unwanted.

The first luxury perfume made from industry waste. A 100% recycled campaign, an icky-elegant film, and a declarative name got a lot of (great) trash talk.

Cannes Bronze Lion
D&AD Wood Pencil

One Show Merit

Club des DA Silver & Bronze

Grand Prix Stratégies de la Pub Luxe Gold

How I came up with name:

Open on two people meeting for the first time.
Person: You smell nice. What perfume are you wearing? Other Person: I am trash.

Jeremy Claud

I create stories.
I build brands.

I am Trash

Etat Libre d’Orange

The most wanted scent made from the unwanted.

How I came up with name:

Watch the case study.

Many Ways to Be You

Valentino

Jeremy Claud

I create stories. I build brands.

I am Trash

Etat Libre d’Orange

The most wanted scent made from the unwanted.

How I came up with name:

Watch the case study.

Many Ways to Be You

Valentino

I create stories.
I build brands.